JB sebelum debutnya

Justin Bieber is a who gained notoriety after posting videos of himself singing on YouTube in 2007. Bieber's YouTube clips accumulated millions of hits for the teen, shared across the internet by word of mouth.1 Because of these YouTube performances and the hits they generated, the young singer was signed to Island Records in 2008.2
In April of 2009, singer Usher invited Bieber to perform at a luncheon in front of a number of music executives in Los Angeles. Usher announced that the 15-year-old was a priority for him at Def Jam Island, and called Bieber a "young phenomenon."3
In 2010, Justin Bieber performed at the MTV Video Music Awards. Bieber performed on the outdoor stage, singing a medley of songs including "U Smile," "Baby" and "Somebody to Love". While this was Justin Bieber's second time at the VMAs, it was his first time as a nominee. Bieber won the Best New Artist Award.4